“What are we going to call ourselves?”... This is a huge question as everything starts from here. This lead to 2-3 months of research, looking into multiple themes ranging from quirky to corporate and from science to movie references. Liking the idea that our name would represent the creation of ideas and the start of something, we settled on ‘inception’.
However, we found that ‘inception’ has been over-used in the industry and so we set about looking into the true meaning, followed by related words and synonyms. Running with the theme of starting and beginning, we looked into the variations across all languages. ‘tīmata’ comes from the Māori language, meaning the same.