To support the logo throughout its various applications, we wanted to use a font family that offered a range of weights to give us full freedom when designing. Poppins was a clear winner with its clean and modern look, all based around geometric shapes, so tying perfectly in with our theme. As a Google font, there is also added versatility when using it on the web.
The colour palette needed to offer us the same flexibility, so we chose a fairly broad range of colours that could easily be associated with fairs, markets, fêtes, activities, games, fun. These colours were then taken to a more muted tonal range, bringing in references to colour palettes of the past and adding an element of sophistication, again setting it apart.